citizenM - canteenM

citizenM is a new breed of hotel. This hotel chain disrupted the traditional hotel model to give modern travellers what they want – affordable luxury. So far citizenM has opened her doors in 20 locations around the world and has become and award winning hotel concept.

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In 2006 EME took the challenge to develop a new F&B concept for the CitizenM hotel chain. This is when canteenM concept was born.

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canteenM is a 24/7 pit stop for hungry citizens, offering only the best food and drinks: barista-made coffee, oven-fresh croissants, colourful salads and much, much more. Because a club sandwich with a toothpick just won't cut it anymore.

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After setting up the canteenM concept, EME was responsible for the F&B assortment and monitoring the CanteenM concept.

 

EME: Concept development and concept guarding of CanteenM