citizenM - canteenM
citizenM is a new breed of hotel. This hotel chain disrupted the traditional hotel model to give modern travellers what they want – affordable luxury. So far citizenM has opened her doors in 20 locations around the world and has become and award winning hotel concept.
In 2006 EME took the challenge to develop a new F&B concept for the CitizenM hotel chain. This is when canteenM concept was born.
canteenM is a 24/7 pit stop for hungry citizens, offering only the best food and drinks: barista-made coffee, oven-fresh croissants, colourful salads and much, much more. Because a club sandwich with a toothpick just won't cut it anymore.
After setting up the canteenM concept, EME was responsible for the F&B assortment and monitoring the CanteenM concept.
EME: Concept development and concept guarding of CanteenM